Identify your customer’s online identity: interests, likes, books, movies, activity, family, kids, education, friends, associations, and more.
New Opportunities
First-Party Data
Email Database
Leverage the 90k email addresses already in the Kravis database.
Purchase History
Personalize ad groups and messaging based on a users purchase history, as well as find users who look like the Kravis ticket purchasers.
Subscriber/Donor list
Leverage this list for look-a-likes.
New Lead Generation Tactics
Continue to grow the database via engaging quizzes, contests and other lead gen tactics.
Audience Analysis
Transforming your raw customer database or transactional records into a strategic customer asset.
The Audience Analysis Process
People-Based Marketing
Transforming your detailed audience analysis into a look-a-like audience with similar characteristics.
We’ll take your enriched customer data created in your audience analysis and find people in market that we can reach on a one-to-one basis, across key addressable channels.
Channels to Market to Your Look-a-like Audience
Companies Who Have Found Success with Audience Analysis and People-Based Marketing With Us
Email Match
Have a large contact database but missing email addresses?
We can help you identify active email addresses for the contacts in your database.
The Email Match Process
Promotions
Promotions provide the strength of integrated media with high engagement and database growth.
You will be able to find out information about potential customers as they complete the entry form such as gender, age, zip code.
You can also customize your own questions to know what your potential and current customers love about you.
Examples:
- What’s Your Favorite Broadway Show?
- Have You Ever Been To A Show?
- Have You Ever Been To The Kravis Center?
- What Time of Performance Do You Like Best?
You will be able to segment your audiences to increase marketing results and send special offers and information to these consumers that are interested in your products and services regularly to gain sales.
Native Advertising
Thought-Starter: The Making of Dance of Harlem; Behind the scenes take on what it took to achieve the performance.
A custom-written story by a Palm Beach Post writer will live on the Palm Beach Post website and be promoted via Palm Beach Post Facebook channels.
This is the perfect opportunity to be placed in front of our readers in a non-traditional way of advertising. Through Native, you’ll be able to tell your story by providing the Florida community with helpful coverage of the games.
70 percent of readers want to learn about products or services through content rather than traditional advertising alone.
Native Story
Facebook Drivers
Native Outreach
to Other Sites
Native Outreach
Contests & Quizzes
- Creation of a promotion landing page to go live on the palmbeachpost.com or your website
- Opportunity to include email “opt-in” functionality to receive sponsor messaging and bounce back offers
- Ability to incorporate survey questions in order to gain consumer insights from your target audience and capture first party data
- Engaging promotional Facebook posts to our audience from PBPost handles and our affiliates
- Ability to include a bounce back offer to further entice participants to take action
- The Palm Beach Post Studio team will draft rules, regulations and coordinate prize fulfillment on your behalf
Influencer Marketing
Leverage those who create high-impact conversations with your ideal customers to tell your story in their own unique way.
It’s no surprise that an increasingly digital landscape is changing the way we do business, the way your customers access information, and how your customers or prospects make decisions.
Integrating Influencer Marketing into your holistic marketing strategy allows you to break through the clutter, and create relevant customer dialogue while building trust with your brand.
Platforms: Facebook, Instagram, Twitter, Blogs, Podcasts, Youtube and more.
Presented by
