Ability to leverage existing Kravis audience segments to create new targeting opportunities.
Welcome!
2018/2019 Results
Social
6,802,268
Total Impressions
235,627
Total Clicks
3.46%
Avg. CTR
227,650
Total Buy Button Clicks
Programmatic
12,458,298
Total Impressions
9,844
Total Clicks
.08%
Avg. CTR
128,798
Total Buy Button Clicks
2018/2019 Strategy
Focus on Engagement and First Party Data
Use our proprietary data to shape the future of Kravis ticket sales.
1,474,185
Collected Data Points
BROADWAY FANS
2018/2019 Purchases
Lookalikes
Buy button clicks
GENRE
Comedy
Theatre
Music
Classical
Family
SITE BEHAVIOR
General site exploration
Click audience (engaged ad users)
Add to cart
Thank you page
Data Visualization
Sample Facebook Retargeting
Sample Programmatic Retargeting
2018/2019 Optimizations
- Geo Targeting Specific to Palm Beach County Zones
- Creative A/B Testing Per Campaign
- Consideration & Conversion Campaign Testing
- Incorporating Video with all campaigns where available
- Creative Testing based on Platform Segmentation
Kinky Boots (4/25 – 5/16)
- Included :15 sec video creative delivered over 3 weeks period, with split testing of consideration and conversions.
- Over 70,000 impressions were served
- More than 500 Leads
- 114 Total Purchases with 83 from the Conversion Schedule
- Consideration produced over 2,200 landing page views with a 7.60% CTR
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